Highly experienced and motivated with a passion for making a significant difference in the areas of environmental and social sustainability, ethics and values led business, holistic and systems thinking. Insightful and ‘foresightful’ thinker.

Functional leader in the business and value creation side of Sustainability within the commercial, brand and communications areas, with extensive Sales, Marketing and Sustainability experience and able to speak the language of both sustainability experts, business and academic leaders.

Led the thinking and development of Sustainability as a commercial function within Coca-Cola globally and achieved significant success in sales, reputation and influencing the business. Regular speaker at business conferences and at university level, and a member of a number of boards.

Visiting Senior Member Linacre College Oxford University

Oxford University Colleges Sustainability Guild

IFSTAL -Innovative Food Systems Teaching & Learning, Oxford University

Future Leaders Programme, Environmental Change Institute, Oxford University

Lecturer and speaker on plastics & ocean plastics

Key skills / strengths
  • Net Positive business models & sustainability strategy -helped Seacourt Ltd to become Net Positive

  • Plastics, packaging and ocean plastics

  • Restorative supply chains -working to restore up to 2M Ha of degraded forest with improved livelihoods for local people

  • Commercial and brand strategy

  • Consumer / shopper engagement on ‘Sustainability’ -the do's and don't of consumer engagement. How to get it right.

  • Employee engagement – based on shared values and ambition, passion and integrity. Led Coca-Cola’s Green Team to ISO14001, SKA Gold and GPTW offices. 'Ambassador training'.

  • Mobile air quality measurement -lead and co-founded OxAir, at the forefront of reliable lower cost air quality measurement

  • Brand purpose - building integrity and values into brands via sustainability

  • Stakeholder engagement -relationship matrix development and engagement narratives and strategies

  • Complex selling and negotiation skills -formerly Commercial Leadership Manager for Coca-Cola Europe.

Three forms of empathy drive behaviour
Cognitive: to know
Cognitive (empathy)
Emotional: to feel
With permission: Dr. Jim Barry, Nova Southeastern University
Compassionate: to respond