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I want to make a positive impact on the planet and society and to help companies to achieve the same.


All my clients have been through word or mouth, so this website isn't actually very important:-) My clients tell their friends. 

Our long term future, (and the B Corp process!), can get us down, so I try to make things light hearted and fun, if not downright quirky, (but all the time aiming to be professional and the best we can be.  To date, with every client, we have gone for leadership status.  Why be a follower, or net neutral when you can be net positive?  It's much better for business, and the planet, and society.)

Company values are:

  • Integrity

  • Leadership

  • Kindness

  • Fun

  • Do the right thing


I was 16 years at The Coca-Cola Company Europe, becoming Commercial Leadership Manager for Europe before creating the role of Customer Sustainability Director for Europe, the first commercial role for Sustainability within The Coca-Cola Company globally.

Other background:

Lecturer & speaker on plastics & ocean plastics, sustainability communication and behaviour change
Supporting social enterprise start-ups at Oxford University and Queen's University Belfast

Founder and project lead of the DEFRA funded air quality research project in Oxford called OxAir to measure air pollution from a human perspective and test reliable, more affordable mobile AQ sensors

Assisted natural forest regeneration research / project in Indonesia
I campaign to humanise our cities and for active travel.  I am a trustee for the charity Cyclox in Oxford.

Visiting Senior Member Linacre College Oxford University

Oxford University Colleges Sustainability Guild

IFSTAL -Innovative Food Systems Teaching & Learning, Oxford University

Future Leaders Programme, Environmental Change Institute, Oxford University

Founder of Oxfordshire Youth Cycling -free cycle training for racing

Co-founder of the social enterprise café Common Ground, winner of Oxford University's Enterprising Oxford's #startedinoxford 2018

Chair of Trustees for the charity Hidden Help, in Cornwall

Cognitive: to know
Compassionate: to respond
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