Projects (See also forest regeneration project page)
SEACOURT NOW NET POSITIVE FOR SOCIETY & ENVIRONMENT. NEW STRATEGY (Sales growth of 74% in a year.)
Creation of a strategy to propel Seacourt to without question the most sustainable printer in the UK. Full carbon and environmental assessment for Scope 1, 2 & 3 including supplier engagement and help to obtain the data.
Seacourt Ltd, are an Oxford based printer with three Queen’s Awards for Sustainability. However, they had been struggling for profitability in a commoditised market and to be recognised for their sustainability credentials amid a cloud of competitor obfuscation.
Empathy Sustainability developed a leading sustainability and market positioning strategy designed to bring value to clients and their clients, rather than self regarding technocratic discussions about printing.
Simplification and clear narrative
Value creation strategy
Piggy-back marketing approach
Broadening of buyer influencers to those who value sustainability and marketing values
New strapline and marketing materials prepared, as well as team workshop and training
Helping and creating value for clients through Planet Positive Printing ™, making their communications Net Positive for Society and the Environment and building trust and congruency around their sustainability messages and values.
Contact the MD Gareth Dinnage and mention me: Jake Backus and you will be well looked after. 01865 770 140 [email protected]
OXFORD CYCLING CITY SIGNS. A UK FIRST
A personal ambition made a reality, (through collaboration, visualisation and good timing).
This is a small but significant behaviour change initiative that I created, reminding drivers that cyclists have an equal right to be on our roads, to give them some safe space and perhaps to give cycling a go for part of their journey.
It is low cost and supports an ambition to have healthier more sustainable cities which are people versus vehicle focused, encouraging some people to give walking and cycling a go for all or part of their journey.
“Our long-term aim is to replicate Leiden (Oxford's twin city in Holland] and significantly increase the number of people commuting to work by bike." "These new signs will be a statement of intent from Oxford City Council." Cllr Louise Upton, Oxford City Council's champion for cycling
CHAMPIONED IN PARLIAMENT!
11th August 2017 OXFORD West & Abingdon MP Layla Moran called on the Government to improve cycling infrastructure as she celebrated efforts to make Oxford a cycling city.
Layla Moran tabled a motion in the House of Commons to praise an initiative for 11 signs installed on the approach to Oxford telling drivers they are entering a 'cycling city'.
The Oxford West & Abingdon MP called on the Government to improve cycling infrastructure in the city and across the county.
She said: “The installation of signs proclaiming us as a cycling city is a huge milestone for Oxford and shows our determination to make our city the best in the country for people travelling by bike to work, school and for leisure.
RIGHTS & RESPONSIBILITIES OF CYCLING IN OXFORD
Rights and Responsibilities is a behavioural campaign that encourages all road users be more considerate of each other. The campaign focusses first on cyclists and their rights and responsibilities and then all road users.
Bicycle ‘hangers’ have been distributed via bike shops in Oxford and to students via their University or college.
Developed by Empathy Sustainability for Cyclox, ‘the voice of cycling in Oxford’ and securing the support of Oxford City Council, Oxfordshire County Council, Oxford University, Oxford Brookes University, Oxford University Students Union, Oxfordshire Fire and Rescue and Thames Valley Police. Launched at the Oxford Town Hall in November 2016 with the Leader of the Oxfordshire County Council, Chief Superintendent of TVP, City Councillors and others.
The leaflets subsequently went viral on Facebook achieving over 90,000 views and being described as best practice by other cycling groups and police forces. They continue to be used in Oxford.
OXFORD MOBILE AIR QUALITY
Measurement, Mapping & Modelling
Set up and leading a broad coalition of air quality experts, academics and actors to develop human level air quality data by mapping Oxford City both spatially and temporally.
VISION FOR CYCLING IN OXFORD -CYCLETOPIA
Translated and organised a 30 page ‘erudite’ document into a something which decision makers can engage with: an infographic with key messages
Suggested and wrote a vision for Oxford which everyone can ‘sign up to’ in order to articulate how cycling supports this
Suggested and gained support from significant leaders -health, economic growth, social inclusion, air quality and carbon, as well as MPs, to support and endorse each key benefit.
SOCIAL MEDIA PRESENCE -FACEBOOK: No.1 in UK
I set up and manage the Facebook page for the cycle campaign group Cyclox which has achieved a position of No.1 in the country status for the size of city that Oxford is, and 6th out of 108 overall.
Data: UK's 108 cycle campaign groups (CycleNation), ordered by number of Facebook likes.